Krissie Smith

Krissie Smith

Director Business Development

Hometown: Dallas, TX

Krissie Smith

Director Business Development

About Krissie Smith:


Krissie Smith is the Director of Business Development for REDLEE/SCS and has more than twenty years of experience in operations management, marketing, and business development. Prior to joining REDLEE/SCS, she spent fifteen years with Randa/MCG serving as Director of Field Services, overseeing operations throughout the West Coast and Central United States. Her background in field leadership, client relations, and operational strategy has helped build strong partnerships across the commercial real estate, sports and entertainment, municipal, and hospitality industries.

A longtime Frisco resident, Krissie is actively involved in community leadership and volunteer work, serving on various board and leadership roles throughout North Texas. Through REDLEE Charities, she helps lead fundraising initiatives supporting veterans, first responders, and local nonprofit organizations, including events benefiting the American Valor Foundation/Chris Kyle Benefit.

Krissie holds a Bachelor of Science degree in Merchandising and Business from Eastern Illinois University, alma mater of Tony Romo and is passionate about leadership, relationship-building, and community impact.

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The roar of the engines and the electric atmosphere of "The Great American Speedway" took on a much deeper meaning at Texas Motor Speedway during the Würth 400 NASCAR Cup Series race. Opening up a luxury suite to families from HopeKids provided a powerful escape for children facing life-threatening medical conditions and their loved ones. Far removed from the grueling routine of hospital visits, treatments, and clinical environments, the suite served as a sanctuary of pure joy, high-speed excitement, and comfort, offering these brave kids a front-row seat to an unforgettable day of world-class racing.

Inside the suite, the true magic unfolded through shared experiences and the comforting embrace of a community that truly understands the journey. Parents had the rare opportunity to let their guards down, relaxing and connecting with other families walking similar paths, while the children bonded over the sheer thrill of stock cars flying around the 1.5-mile asphalt oval. With incredible views of the track, full hospitality, and a festive environment, the space was transformed into a haven of laughter, high-fives, and shared strength that extended well beyond the final checkered flag.

Donating this suite is a reflection of our core commitment to fostering hope and creating lasting, positive memories for local families when they need it most. Events like the Würth 400 highlight how an afternoon at the track can become a vital lifeline of emotional support and distraction. By providing an elite race-day experience, the initiative succeeded in giving these extraordinary families a vibrant, joyful chapter in their ongoing journeys, reminding them that they are surrounded by a community cheering them on every step of the way.

The IFMA Facility Masters Golf Tournament once again brought together the region's top facility management professionals and industry partners for an incredible day of networking, competition, and camaraderie on the greens. Against the backdrop of perfectly manicured fairways, the annual event proved to be much more than a standard tournament; it served as a vital gathering point for local leaders to strengthen industry relationships and connect away from the daily demands of building operations.

The excitement reached a fever pitch during the post-tournament awards reception and highly anticipated raffle presentation. Among the afternoon's highlights was raffle donation made by REDLEE/SCS: an elite NASCAR ticket package valued at over $3,500. The extraordinary prize immediately became the talk of the pavilion, drawing massive interest from attendees eager to secure a chance at winning a world-class, high-octane race weekend experience.

Generous contributions like this luxury race package are what truly elevate the tournament's raffle into a standout success year after year. By driving vibrant participation and friendly competition among the golfers, the high-value donation helped generate substantial excitement while directly supporting the chapter's ongoing initiatives. The day concluded on a high note, celebrating not only great shots on the course but also the collective generosity that continuously fuels and strengthens the local facility management community.

It was a pleasure attending the Dallas Stars Casino Night. It was a brilliantly executed evening that managed to capture the glitz of Vegas while keeping the focus firmly on such a meaningful cause. The energy in the room was electric. Watching the "high rollers" at the craps table and the intense focus at the blackjack stands made for a fantastic atmosphere. It’s rare to find an event that balances professional networking with genuine fun so seamlessly. Beyond the entertainment, seeing the dedication to the fundraising efforts was truly inspiring. It speaks volumes about the culture of the Dallas Stars Foundation that they prioritize giving back with such enthusiasm. We particularly enjoyed the chance to connect with our customer outside of our usual setting. These informal moments often spark the best ideas, and the evening left us feeling even more energized about our ongoing partnership. Congratulations on a successful night. We are proud to work with an organization that values community impact as much as professional excellence. We are already looking forward to next year’s event!

The HopeKids Toy Market in Dallas is a deeply impactful community initiative hosted by HopeKids North Texas, an organization dedicated to supporting families who have a child battling cancer or other life-threatening medical conditions. Designed as a special "shopping" experience, the Toy Market provides a joyful, cost-free environment where these brave children and their siblings can select brand-new toys, games, and gifts. Behind every diagnosis is a family whose world has been upended by medical appointments, clinic stays, and financial strain. This event restores a sense of celebratory wonder, offering a much-needed emotional lift and the powerful reminder that hope truly is a vital part of the healing process.

What makes the Toy Market uniquely special is its focus on the entire family unit. Because childhood illness significantly impacts parents and siblings alike, the market ensures that no child feels left out, cultivating an environment anchored in safety, acceptance, and pure fun. In this space, children who may be bald from chemotherapy, using wheelchairs, or managing medical equipment can explore and play freely without being stared at. It serves as a vital touchpoint within the broader HopeDay and HopeCommunity programming, allowing parents to connect with a built-in support system of peer families who share similar journeys and deeply understand their daily challenges.

Bringing the Toy Market to life requires a massive, coordinated effort powered by local community goodwill, corporate partnerships, and dedicated volunteers. Through toy drives, financial sponsorships, and in-kind donations, Dallas-area businesses and compassionate individuals ensure that the market tables remain fully stocked with high-quality items. Volunteers play a crucial role in wrapping gifts, managing the storefront booths, and interacting with the families to ensure their experience is seamless and magical. Ultimately, the HopeKids Toy Market transforms a simple afternoon into a lasting memory of joy, standing as a beautiful testament to how the Dallas community wraps its arms around families during their most challenging seasons.

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